In recent years, technology has been dabbling in the fashion world. With the shift from brick-and-mortar retail shopping, technology’s impact has been difficult to ignore, especially with e-commerce in full force.
As in all sectors, tech is revolutionizing how businesses operate, with the use of data analytics, artificial intelligence, virtual technology and so on, leading to streamlined and efficient processes. In light of these, we decided to have this very exclusive interview session with the convener of the forthcoming South-West Fashion Summit, a 2-day event powered by Jetheights Services Limited, Uniplan Integrated Services and Datina Designs.
Jetheights Services Limited is Africa’s focused advertising & marketing communication firm. A fast-growing organization that builds small and medium sized companies. It is one of Nigeria’s leading web design, content development, Marketing communications, Advertising and digital marketing agency proffering world class responsive Website Design, Web Development, e-commerce solutions, Brand Publishing and Advertising, Content Marketing, Social Media, Branding and Digital Marketing Services for any business.
Datina Designs is one of the top most fashion and clothing centres in Nigeria. With their outstanding and competent stylists, they’re seasoned and classy tailors, experts in making trendy, well-tailored and cut-to-fit outfits for all sexes and ages. Datina clothing line is indeed a variety of unsurpassed and superlative designs with a creative edge.
Uniplan Integrated Services is a management consulting and training firm focused on building organizations… Uniplan prides itself in understanding market clusters and providing strategic innovative solutions tailored to their clients’ needs and requirements… As Management consultants, their strength is embedded in their ability to help grow businesses. Be it in areas of branding, ideation, marketing or sales, Uniplan is well poised to provide business models that work.
As earlier said and in the mood of the upcoming and much anticipated South-West Fashion Summit, our guest today is no other person than Mrs. Atinuke Smith, an award-winning Nigerian Based fashion designer, and the Chief Executive Officer of Datina Designs Fashion House and Fashion School. She’s also the convener of the SWFS and has managed her fashion designing business for over 23 years. Datina designs has a ready to wear clothing line and a showroom where people can walk in to get their wears in different sizes.
- Can you please introduce yourself?
My name is Mrs Atinuke Smith, I’m the CEO of DATINA DESIGN, Europa groups, we have a fashion house that is located in Oyo state in the city of Ibadan, we have two retails outlet in the city, that meet the need of both the male and female customers, we’ve done this for over 25years now, we’ve been clothing people, we also run a fashion school which has been on about that time too, and we have a lot of student that had pass through the school and now they all have their own businesses and we also export out of Nigeria to some other countries like Europe, African countries etc.
- You talked about training school, can you tell us a bit about the training school, how people can leverage in the opportunity of the school?
Yes, we’ve done that for about 25 years now, somehow God brings us across people that have the passion to learn fashion and design and you could see that they want to invest into it, I’m a person who is interested about woman empowerment and youth empowerment, that is one the ways i think of giving back to the society. You use what you have to get the people, we had trained over 1000 people, some of those who are into interior decor. And some fashion and the likes. Some even go into teaching others, so with all of these I am fulfilled.
- What are the business opportunities out there for women out there?
I will like to encourage women this morning that this is our time and season, especially women in Africa, the whole world is focusing on us, if you go online, you will see so many people who are into several businesses, who are interested in women and in training them because they believe when they invest in them, they will surely give out, so there are lots of opportunities out there but we have to encourage our women, to please don’t be lazy, go online, goggle and find the seed, because opportunity cannot come and meet you at home. Type in, if you want grant for women in business, women entrepreneurs, opportunities for training, there are so many of them, I am currently doing an online training, and they are free, one by global enterprise centre, and another by African main entrepreneurship centre, they are all foreign companies and they want us to be better , to know how to manage our business, once you can plan your business better, your business will grow better, finance and all other will come afterwards, and you will be able to make profit from your business, there are other thing you can do, knowledge they say is power, when you are able to understand what you are doing then the business will grow proper, so I will encourage our women to go out there and flourish.
- Can you tell us what south west fashion summit is and what we should expect?
I had always dreamt of giving back to my generation. Focusing on South Western Nigeria, I want to bring people from Ogun, Oyo, Osun, Ondo, Ekiti, and Lagos to discuss things around the fashion industry, identify some of the challenges and find lasting solutions to them. I don’t want the coming generation to make the mistakes we made and so at this event, there will be opportunities, e.g Corporate Affairs Commission will be around to register businesses, FRCN, SON, Bank of Industry will also be there.
We will also be looking at how to leverage technology to advance the fashion industry. Participants will get to know the latest apps that can be used as well as trends in this industry.
And it happening live in the city of Ibadan, on the 14th and 15th of December, that is, this coming Friday and Saturday, just few days to go, there will be exhibitions for that day, you can come with your products and services, now that it’s even Christmas period, you can also go online to register, just search for South West Fashion Summit through google, there is a link that will popup directing you to where to register as an attendee, exhibitors’, or volunteers for the program. Let do this together, you also have the opportunity to showcase your product on a runway on those two days.
Additionally, as the country’s economy begins to grow and evolve, the fashion industry is becoming the highlight of that growth.
The questions are:
Have you been struggling to register your business?
Do you need funding for your business?
Do you have products that are ready for export?
Do you need business training?
Do you need to learn how to use technology to drive your business?
Then, this event is specially for you, come and engage CAC, SMEDAN, Bank Of Industry, Nigerian Export
Promotional Council, E-commerce platforms, Standard Organization of Nigeria and e-commerce guru’s all in one spot.
Again, the venue of the event is at Nustreams Conference Centre, Kilometer 110, Alalubosa Estate Ibadan, Oyo State Nigeria.
Attendance is free but registration is compulsory.
Theme: Understanding the business of Fashion in the 21st century.
Register at this link
For enquiries, sponsorship & partnership call
Jude: 0906 247 0397
You’ve heard it all you can register on bit.ly/swfashionsummit
See more photos below: