Foster gave the advice during the 13th Nigerian Guild of Editors’ Conference and Extraordinary Convention on Friday in Port Harcourt.
Foster, in her paper titled, ”Creative Ways of Generating Revenue in the Media organization” said that online medium had attracted huge readership and stressed the need for media organizations to attract advertisers to earn revenue.
She, however, noted that only good website with quality content would thrive in an online advertising business.
The advert manager urged publishers to ensure originality in their news content to build more traffic that would in turn attract advertisers to their sites.
“If you don’t have good content, you would not have good traffic that would attract advertisers,” she said.
She said that until a website was able to convince the reader that it was genuine enough for business, it would not attractive to advertisers.
Foster also urged publishers to adopt specific but unique media organizations content in their publications.
” Publishers should be unique and specific in their content for instance, you could decide to chose education or business and still gain much traffic as readers in search of these specific contents would always visit your site,” she said.
Foster, however, warned against sensational media content, including that such content was hazardous to media sites as it demoralizes sponsors and advertisers.