KimKardashian West has confused fans with her latest campaign for her eponymous make-up brand, with social media users complaining that she looks completely unlike herself.
On Tuesday, the reality star the 38-year-old posted a photograph on Instagram and Twitter for her latest KKW Beauty collection, which is inspired by the 1990s.
In the image, Kardashian West poses with her hands on her head and wears a black bondage-style top. She also appears to be wearing make-up from the collection, with her dark kohl-lined eyes and contoured cheekbones.
“I get a lot of my make-up inspiration from the 1990s and love how nostalgic this entire collection is,” she added.
But fans aren’t convinced by the photo and are complaining on social media that the Keeping up with the Kardashians star looks nothing like herself.
“Okay but who is that in the photo?” one person asked.
Several others tweeted simply: “Who is this?”, garnering hundreds of likes for asking such a question.
Many people argued that the image had been heavily photoshopped, with some suggesting that she looked like a CGI character
On Instagram, Kardashian’s 145m followers were no less bewildered.
“Kim is so stunning but this doesn’t look like her,” commented one fan.